Most communities around the US celebrate bike to work day and week in May. The idea is to celebrate and promote the whole concept and get more people on-board. In Colorado, the Front Range communities wait until the 4th Wednesday in June. It is quite a celebration with the Regional Council (DRCOG) playing an active role. There are over 45 breakfast stations in city of Boulder alone–that’s almost 2 stations per square mile of town.
The whole idea, it seems, is to get people to “register” for the event and thereby “pledge” to do more of it–almost 1,800 of them across the Front Range. I’m not sure I fully follow the wisdom of such, but it seems harmless. Relative to previous years, it seemed that attendance was a bit down in Boulder, likely owing to the obsessive heat for several consecutive days prior and the onset of pretty dramatic forest fires.
The ACT Research Group will be partnering with DRCOG analyzing some of the survey results. Some positive university press has already been generated. Our central research question is going to focus on those who do it this day but not the rest of the day–drilling down into the strength and duration of the “lag effect” of such an intervention. Supposedly 30% were first time participants.