In Groningen, the Netherlands, owing largely to the student population and the bicycling-centered nature of everything, IKEA got on board with the ability to self deliver one’s products. For roughly $5 per hour, one can rent a freight bike to deliver new sofas, desks, tables, etc. to your apartment. Furthermore, IKEA is a ridiculously close 1.7 km from the center of town. That’s taking it up a notch.