By my limited understanding, Community-Based Social Marketing (SBSM) is mainly a phrase that is linked with turning down your thermastat, buying green products, recycling, decreasing waste or other. It can talk about travel mode change, but that really is more difficult nut to crack. Nonetheless, the below might be interesting from McKenzie-Mohr. Its Canadian; its gotta be good, right?.
For the first time in the United States, internationally known environmental psychologist Dr. McKenzie-Mohr will lead a three-day comprehensive Community-Based Social Marketing workshop entitled “Fostering Sustainable Behavior,” May 21-23 on the CU Boulder campus.
The author of the international best-seller, “Fostering Sustainable Behavior,” Dr. McKenzie-Mohr presents a widely embraced methodology that identifies barriers and incentives to promote behavior changes that embrace sustainability.
The event includes a stand-alone, one-day Introductory Workshop and a two-day Advanced Workshop.
The advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior. The session will introduce leading-edge material about selecting behaviors, identifying barriers and benefits (including market segmentation), applying behavior change tools
(including some exciting new developments regarding the use of commitments, norms, communication and goal setting) and piloting programs.
About this Workshop:
The cornerstone of sustainability is behavior change, because sustainability requires individuals and businesses to act, (e.g. reduce waste, improve energy and water use efficiency, change transportation modes, etc). To date, most programs have relied on disseminating information to achieve these changes.
Research demonstrates, however, that simply providing information has little to no effect on what people or businesses do. But if not ads, booklets and brochures, then what?
Over the last decade, a new approach called community-based social marketing has emerged as an effective method for promoting sustainable behavior. We invite you to attend this workshop with the founder of Community-Based Social Marketing, Dr. McKenzie-Mohr. This training will fundamentally change the way
you think about and act on program delivery.
Who Should Attend:
Those who design and implement programs to encourage individuals, groups, and businesses to engage in sustainability-based behaviors – such as energy and water efficiency, waste reduction, transportation mode changes, purchasing, and more, will find this workshop beneficial. The workshop is also helpful for
those involved in environmental education, such as staff at zoos, aquariums, and wilderness programs. Public health professionals who work to foster active and healthy lifestyles will also benefit.
Please visit the event page
2) for more information, or sign up at