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behavioral change

Infographics and gamification

03.28.13
0

The following infographic from Active Living Research recently came across my email. It is nicely presented; it is a fair representation of some of the research.  But……

…while it might satisfy some central purposes of an infographic, we have argued elsewhere, it is best to to consider the balance of the research and not rely on what one study here or there has to offer about a particular factoid.

Illustration of points for completing sustainable activitiesThe larger issue is that based on an article in the recent issue of ensia, knowledge and information have little to do with behavior change. Moral suasion does not work either (my favorite quote from the article: “If educating people about an issue would solve the problem, we would have no obesity and no smokers in our country”).

Two reactions: First, competition (what they call “gamification”) and peer pressure are paramount. We are getting there with the both–in terms of cycling, at least–but these elements take time to engender in society. Second, talk is cheap. Most everyone says they want to save water and the planet; action is less so.

 

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Cyclists defensive about the pollution they emit

03.06.13
1

Cyclists recently came out in hoards to repel the comments from the Washington State politician who claimed, “Since CO2 is deemed to be a greenhouse gas and a pollutant, bicyclists are actually polluting when they ride.” Both the Seattle times and Velonews picked it up. And, the politician has since apologized.

It reminds me of the GM ad telling college students to stop pedaling and to start driving–an ad that was met with so much opposition that it was pulled by GM back in the fall of 2011.

** And just fyi, here are two “journalistic reporting stats” that appeared in the Seattle Times report: (1) On average, cars emit about three-quarters of a pound of carbon dioxide per mile, while bicycling releases just over 1 ounce per mile, including manufacturing, according to analysis by the European Cyclists Federation. and (2) food calories burned by a rider may well be equivalent to 650 miles per gallon, figures Todd Litman, of the Victoria Transport Policy Institute.

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Leopold leadership program fellows announced for 2013

02.08.13
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The Leopold Leadership Program Based at the Stanford Woods Institute for the Environment, the Leopold Leadership Program provides academic environmental researchers with skills and approaches for communicating and working with partners in NGOs, business, government and communities to integrate science into decision‐making.

The Leopold program just released the list of 20 individuals receiving fellowships in 2013 and I am fortunate to be a part of this crew and the first planner to boot. Read more here and from CU.

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Objects on ground may be closer than they appear

12.23.12
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Do Places Seem Farther Away When You Have to Walk to Get There?Our perception study examining some of the key tenets of accessibility, recently published our new edited book, was picked up by TheAtlanticCities.com in this article.

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Stop being an S O V

12.19.12
0

Welcome SOV's
I am listening to the radio. The holiday advertisements are rolling. Then a new ad rolls out. It is quick, pithy, and pointed. It draws our attention to the environmental and other costs of driving. Then it jumps right to urging you not to be an SOV (single occupancy vehicle).

The tagline is edgy, no doubt. It is surprising. It catches you (or at least, me) off-guard. I thought: who really is behind paying for the creativity of such much less the air-time. As it turns out, it is sponsored by a partnership led by Denver the Regional Council of Governments.

The campaign is clearly playing to the moral suasion argument—a strategy I have suggested that, in the past, has had very little success in the past in triggering behavioral change. I guess we can keep trying. Maybe more “edgy awareness” will help.

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Helmetless

10.01.12
1

The helmetless debate ensues, this time in the NYTimes. 

Where should we come down on this matter? Here is what I want to know:

(1) Where helmetless behavior reigns strong, what is the average speed of the cyclist?

(2) Where helmetless behavior reigns strong, what is the average speed of the auto?

Nothing ever talks about these matters. I imagine both are substantially slower than in most US settings. Here’s a proposition: bring down the speeds of both and helmetless behavior might not be such a big deal.

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Holding steady, according to the ACS

09.26.12
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Until someone can convince me that we have more consistently administered and robust measures of cycling walking–at least for comparative purposes and for the entire US–we continue to rely on the ACS.

Based on the summary from Wendell Cox, from ’10 til ’11, bicycling and walking each increased 0.03. Bicycling is now at 0.56%; walking is at 2.82%.

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the Economist. Now on-board

09.10.12
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The EconomistI have long considered The Economist as a somewhat reliable barometer for mostly, writing style…but also for reliable news about world events. Sure, its a bit liberal, but one could argue that writing style usually makes up for it.

They are now on-board with reporting on cycling. Though, this article, in my opinion, is lacking a bit. The usual dribble is rolled out about increases in cycling in North America; and they kind of hinge a lot on the “doubling” of the cycling population (sure, it is an increase of 100%, but it still hovers around 1%…fully within measurement error).

Still, it is refreshing to see such news reported in The Economist, I suppose.

 

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Top three things for Denver Regional Council Scenario Planning

06.27.12
0

I was privileged to participate as an expert panelist in Denver Regional Council’s  Scenario Planning Workshop earlier in the month. During my 20 minute presentation to the “public” group session, I stressed three points–further demonstrated by the below slides.

1. As it relates to urban planning and future scenarios, we need to scrutinize trends (socio-demographic, travel consumption, etc) prior to hanging one’s hat on those trends that favor particular outcomes.

2. Accessibility should unquestionably be a guiding “Measure of Effectiveness” for scenario planning.

3. There might be a large potential by aiming to increasing land use mix and density in certain key areas around Denver to better “internally capture trips and maximize likelihood for cycling.

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Won’t Somebody Please Stop This Guy Stealing Bikes in New York City?

03.19.12
1
This video depicting Casie Neistat (of HBO fame) stealing his own bike is interesting from a human nature standpoint. Sure, it is a bit unsettling to see that no one in New York cares about bike theft, even when it is under their own nose. Sure, it is funny to see that the only comment he receives is from Hector providing tips on how to steal a bike more quickly.
But what is going on here?
Is it that bikes, as material possessions, are too plentiful for anyone to care?
Is that New Yorkers are so brash and too busy to care about such miniscule petty crimes, generally?
Is it that New Yorkers don’t care about cycling?
Is it that social capital in New York really that low?
What is the transferability of this story? Surely it would not have the same outcome in North Dakota.
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